THE COLOR OF WORDS
THE COLOR OF THE WORDS
Introspective for colorful communication
Art project by Patrizia Chiodini
Art concept:
Colors don't exist
there are only the waves produced, our brain le
coding perceiving color.
the same goes for words
Words don't exist,
there is only their meaning.
(Umberto Eco – semiologist)
To create the project I drew on semiology / semiotics
(the science that studies the signs in communication, where the signs "stand for something else and are interpreted on the basis of the subject and context”),
I wanted to create a SIGN (color) that represented a WORD (significant) and his MEANINGS.
To represent the meaning of the word I used the same method that is used to create a color: the sum of the percentages of 4 colors primary (Cyano, Magenta, Yellow, Black), produces the perceived color.
So also words are composed of 4 different percentages of emotions, thoughts, dreams, remember….
The color I produce is my color that manages to represent the word.
The word / color must be looked at, read, interpreted, elaborated ....
If you also love colors, the irony and believe that a yellow sweater, a pair of green shoes, a pair of red glasses make a difference, on how to face the day, then you are in tune with the project.
Because life is multicolored, not just pink.
